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Open Innovation – Academic and Practical Perspectives on the Journey from Idea to Market - Oxford Scholarship Online
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Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market

Arthur B. Markman


Many firms want to innovate, but have a hard time overcoming their corporate culture to allow them to develop and commercialize innovative ideas. This book brings together contributions from academics and people in the business community to explore methods for opening up the innovation process to make it more successful. The book starts by defining the concept of open innovation. Then, it examines ways to bring more people into the innovation process at all stages including idea development, evaluation, and commercialization. This work provides a current perspective on the state-of-the-art in ... More

Keywords: Innovation, Open Innovation, Ideation, Brainstorming, Commercialization, Ecosystems, Business Incubation, Opportunity Development, Cognitive Science, Innovation Management

Bibliographic Information

Print publication date: 2016 Print ISBN-13: 9780199374441
Published to Oxford Scholarship Online: June 2016 DOI:10.1093/acprof:oso/9780199374441.001.0001


Affiliations are at time of print publication.

Arthur B. Markman, editor
Annabel Irion Worsham Centennial Professor of Psychology and Marketing, University of Texas, Austin

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Front Matter

2 Open Innovation Through Strategic Design-by-Analogy

Katherine Fu and Christian Schunn

3 Getting the Most out of Brainstorming Groups

Paul B. Paulus, Jubilee Dickson, Runa Korde, Ravit Cohen-Meitar, and Abraham Carmeli

5 Opportunity Thinking Approach to Open Innovation

Pam Henderson, Francesca Lorenzini, and Gregory P. Pogue

6 Better, Faster, Safer, and Cheaper

Cliff Zintgraff, Matt Reedy, Shane Osborne, and Rob Pacheco

7 An Open Invitation to Open Innovation

Diana Rus, Barbara Wisse, and Eric F. Rietzschel

8 Innovation Cells

Felix Cardenas, Tony Davila, and Daniel Oyon

9 Building an Innovation Coral Reef

Gregory P. Pogue, Keela Thomson, Rosemary French, Francesca Lorenzini, and Arthur B. Markman

End Matter