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From Big Data to Big Profits – Success with Data and Analytics - Oxford Scholarship Online
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From Big Data to Big Profits: Success with Data and Analytics

Russell Walker


This book examines the technological, operational, and market transformations underway that are driving how Big Data is perceived and monetized in the post-Internet era. The digitization of business processes and data types, the inner connection of computing devices, the emergence of the Internet of Things as well as the decrease in data storage costs over time have resulted in an abundance of data that can be (1) transformed to create innovative data products; (2) aggregated or fused from fragmented sources to change how people and businesses look at markets and assets; (3) used to enter new ... More

Keywords: big data, analytics, digital platforms, data science, mobile, privacy, data ownership, data monetization, monetization strategies, innovation

Bibliographic Information

Print publication date: 2015 Print ISBN-13: 9780199378326
Published to Oxford Scholarship Online: August 2015 DOI:10.1093/acprof:oso/9780199378326.001.0001


Affiliations are at time of print publication.

Russell Walker, author
Clinical Associate Professor for Managerial Economics and Decision Sciences, Kellogg School of Management, Northwestern University