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Simply Rational – Decision Making in the Real World - Oxford Scholarship Online
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Simply Rational: Decision Making in the Real World

Gerd Gigerenzer


Statistical illiteracy can have an enormously negative impact on decision making. This book brings together applied and theoretical research on risks and decision making across the fields of medicine, psychology, and economics. Collectively, the chapters demonstrate why the frame in which statistics are communicated is essential for broader understanding and sound decision making, and that understanding risks and uncertainty has wide-reaching implications for daily life. The text provides a review and catalog of concrete instances of heuristics, or rules of thumb, that people and animals rely ... More

Keywords: statistical illiteracy, decision making, risks, uncertainty, heuristics, probability models, rationality

Bibliographic Information

Print publication date: 2015 Print ISBN-13: 9780199390076
Published to Oxford Scholarship Online: April 2015 DOI:10.1093/acprof:oso/9780199390076.001.0001


Affiliations are at time of print publication.

Gerd Gigerenzer, author
Max Planck Institute for Human Cognition