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Groundbreakers – How Obama's 2.2 Million Volunteers Transformed Campaigning in America - Oxford Scholarship Online
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Groundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in America

Hahrie Han and Elizabeth McKenna


Missing from most accounts of the 2008 and 2012 campaigns to elect Barack Obama president is the story of how Obama for America organized 2.2 million volunteers into a grassroots army. Unlike many previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign’s capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months—and even years—in advance of Election Day. This book describes how they did it. In a time of increasing cynicism about politics, how did the Obama campaign organize so many volun ... More

Keywords: Obama, campaigns and elections, community organizing, volunteerism, leadership, organizational behavior, activism, social movements, voter turnout, democracy

Bibliographic Information

Print publication date: 2015 Print ISBN-13: 9780199394593
Published to Oxford Scholarship Online: November 2014 DOI:10.1093/acprof:oso/9780199394593.001.0001


Affiliations are at time of print publication.

Hahrie Han, author
Wellesley College

Elizabeth McKenna, author
University of California, Berkeley

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