The spread, speed and intensity of the growth of emerging market multinational enterprises (EMMNEs), especially from Asia, and their impact on international business have caught researchers by surprise. The current focus on EMMNEs represents new thinking in terms of the motives, opportunities, and constraints behind their internationalization in a multipolar and flatter world. A key issue for researchers and practitioners is to understand the ways in which EMMNEs are distinctive and different from MNEs from developed countries. India does not fit neatly into the existing institutional or cultu ... More

The spread, speed and intensity of the growth of emerging market multinational enterprises (EMMNEs), especially from Asia, and their impact on international business have caught researchers by surprise. The current focus on EMMNEs represents new thinking in terms of the motives, opportunities, and constraints behind their internationalization in a multipolar and flatter world. A key issue for researchers and practitioners is to understand the ways in which EMMNEs are distinctive and different from MNEs from developed countries. India does not fit neatly into the existing institutional or cultural boxes that we have available to us. Thus, it is interesting to find out if there is a distinctive ‘India way’ articulated by senior Indian corporate leaders. To unpack these key issues, the research presented in this book pays equal attention to not only the strategic intent as conceptualized at the headquarters of several well-known Indian multinationals but also the strategy implementation in their key global markets. To that extent, the contribution from the book is broader and deeper as it is able to differentiate international strategy in two vastly different markets—developed and developing. The book is structured on thematic issues and incorporates and integrates the research data from editors’ own study as well as others. Taken together, the chapters provide a comprehensive picture on emerging multinational firms from India and also enable the readers to compare and contrast their features, issues, challenges, and strategies with those from other emerging economies.