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Create, Copy, DisruptIndia's Intellectual Property Dilemmas$
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Prashant Reddy T. and Sumathi Chandrashekaran

Print publication date: 2017

Print ISBN-13: 9780199470662

Published to Oxford Scholarship Online: March 2017

DOI: 10.1093/acprof:oso/9780199470662.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 05 March 2021

Of Gods and Gurus

Of Gods and Gurus

(p.322) 11 Of Gods and Gurus
Create, Copy, Disrupt

Prashant Reddy T.

Sumathi Chandrashekaran

Oxford University Press

As religions become commercialized, gurus who proclaim themselves to be the messengers of gods leave behind fortunes in the form of intellectual property, either as books, or audio and video recordings. Temples too claim trademark rights in symbols representing various deities. Where people are quick to take umbrage at being offended due to religious sentiments, it is not surprising that the Trade Mark Act dealt with issue of trademarks that offended religious sentiments. This chapter discusses related questions such as who has the right to use the names of religious figures in trademarks. Or to whom does the intellectual estate of a spiritual leader belong? Or when does an authority decide that a combination of yoga postures or healing techniques can be legally protected? This chapter discusses issues that represent the challenges that intellectual property law faces in the new age.

Keywords:   copyright, trademark, religion, guru, Osho, Maharishi Mahesh Yogi, Yoga, Bikram Choudhury, Traditional Knowledge Digital Library (TKDL)

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