Jump to ContentJump to Main Navigation
Building an International Financial Services FirmHow Successful Firms Design and Execute Cross-Border Strategies$
Users without a subscription are not able to see the full content.

Markus Venzin

Print publication date: 2009

Print ISBN-13: 9780199535200

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780199535200.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 30 July 2021

The characteristics of financial services

The characteristics of financial services

(p.23) 1 The characteristics of financial services
Building an International Financial Services Firm

Markus Venzin

Oxford University Press

The strategic challenges of internationalization vary greatly between different financial services sectors. A retail bank such as the Italian UniCredit, as opposed to an investment bank such as Merrill Lynch or an online bank like ING Direct, will pursue distinct strategies. Different countries and regions do pose very different internationalization issues: for a European firm it is more hazardous and challenging to expand into China than to neighbouring countries within the same trade bloc. Similarly, serving different customer groups in foreign countries will pose distinct opportunities: large corporate customers tend to have less naturally differentiated needs than small corporate customers or retail clients. Hence, internationalization strategies need to be carefully tailored to specific circumstances. This chapter describes how the financial services industry emerged and how the first financial institutions started to engage in international transactions. The main objective is to increase our understanding of the factors that have led to the rise (and fall) of the first internationally active financial services firms.

Keywords:   internationalization, financial services industry, international transactions

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .