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Building an International Financial Services FirmHow Successful Firms Design and Execute Cross-Border Strategies$
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Markus Venzin

Print publication date: 2009

Print ISBN-13: 9780199535200

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780199535200.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 18 October 2021

Profit impact of internationalization

Profit impact of internationalization

(p.60) 2 Profit impact of internationalization
Building an International Financial Services Firm

Markus Venzin

Oxford University Press

The previous chapter showed that service characteristics substantially influence the way financial services firms internationalize, highlighting the ever-growing importance of digital goods. Different financial services sub-segments require different approaches to cross-border strategies. Building on this insight, this chapter discusses the performance patterns of internationalizing firms. It shows that there is no universal law that links the profitability of a firm and its degree of internationalization. Performance outcomes are highly dependent on a complex set of factors related to the development, choice, and execution of strategy.

Keywords:   financial services industry, financial services firms, internationalization, profitability

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