Profit impact of internationalization
Profit impact of internationalization
The previous chapter showed that service characteristics substantially influence the way financial services firms internationalize, highlighting the ever-growing importance of digital goods. Different financial services sub-segments require different approaches to cross-border strategies. Building on this insight, this chapter discusses the performance patterns of internationalizing firms. It shows that there is no universal law that links the profitability of a firm and its degree of internationalization. Performance outcomes are highly dependent on a complex set of factors related to the development, choice, and execution of strategy.
Keywords: financial services industry, financial services firms, internationalization, profitability
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