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Building an International Financial Services FirmHow Successful Firms Design and Execute Cross-Border Strategies$
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Markus Venzin

Print publication date: 2009

Print ISBN-13: 9780199535200

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780199535200.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 05 August 2021

How to enter? The choice of the market entry mode

How to enter? The choice of the market entry mode

(p.158) 7 How to enter? The choice of the market entry mode
Building an International Financial Services Firm

Markus Venzin

Oxford University Press

While deciding on the timing and speed of market entry, financial services firms have to choose the most appropriate market entry mode among the available alternatives. Strategic objectives such as timing and speed of market entry certainly influence the choice of market entry mode. Acquisitions allow for an immediate and quick entry but are risky. Organic growth is slower but easier to control. This chapter reviews the strategies companies in the financial services sector pursue to enter foreign markets. In general, firms can internationalize in a number of ways, including through exports, contractual agreements, and foreign direct investment (FDI). International financial services markets have traditionally been entered using equity modes such as mergers and acquisitions or FDI.

Keywords:   financial services, foreign markets, market entry, internationalization

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