Jump to ContentJump to Main Navigation
Building an International Financial Services FirmHow Successful Firms Design and Execute Cross-Border Strategies$
Users without a subscription are not able to see the full content.

Markus Venzin

Print publication date: 2009

Print ISBN-13: 9780199535200

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780199535200.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 05 August 2021

How to compete? The development of business and functional-level strategies

How to compete? The development of business and functional-level strategies

(p.184) 8 How to compete? The development of business and functional-level strategies
Building an International Financial Services Firm

Markus Venzin

Oxford University Press

This chapter explores how positional competitive advantages can lead to superior performance. It shows why profitability variance among financial services firms exists not only on an international level but also on a national scale. Higher profitability depends on the ability of a financial services firm to understand the local market structure and develop positional advantages. Another avenue to higher profitability is to deploy superior resources and capabilities in the local market. A third common way to internationalize in a profitable way is to concentrate on a narrow industry segment (or client group) and leverage superior capabilities on a global scale. The chapter introduces and illustrates these concepts with two case examples — Allianz and HBOS — which demonstrate show how financial services firms can create unique strategic positions by developing differentiation and cost advantages as well as by focusing on well-defined target segments.

Keywords:   financial services firms, competitive advantage, profitability, local markets, internationalization, Allianz, HBOS, strategic positions

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .