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Writers, Readers, and ReputationsLiterary Life in Britain 1870-1918$
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Philip Waller

Print publication date: 2008

Print ISBN-13: 9780199541201

Published to Oxford Scholarship Online: January 2010

DOI: 10.1093/acprof:oso/9780199541201.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 22 October 2021

Product Advertising and Self-Advertising

Product Advertising and Self-Advertising

(p.329) 8 Product Advertising and Self-Advertising
Writers, Readers, and Reputations

Philip Waller (Contributor Webpage)

Oxford University Press

This chapter highlights commercial aspects of the cult of authorial celebrity. Well-known writers featured in product advertising, selling anything from toothpaste, pens, cigarettes, and pipe tobacco, to health tonics and whisky. Some even penned advertising slogans; others profited from merchandise associated with their creations — Beatrix Potter and Kate Greenaway dolls, toys, board games, cards, and wallpapers; Little Lord Fauntleroy costumes and Trilby hats. Authors' attitudes to the new medium of photography are also explored. They feared being caught off guard, while appreciating the publicity value of carefully posed (and touched-up) images for reproduction in popular papers and periodicals. Similarly they generally enjoyed sitting for famous portraitists and sculptors in order to be captured for posterity, although certain representations caused author and artist to quarrel. Among the writers discussed here are: Mrs Hodgson Burnett, Hall Caine, Marie Corelli, Kipling, George Du Maurier, George Meredith, George Moore, George Bernard Shaw, Robert Louis Stevenson, Swinburne, Tennyson, Francis Thompson, and W. B. Yeats.

Keywords:   authorial celebrity, advertising, photography, periodicals

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