A Mission at Large
A Mission at Large
The ‘Mission at Large’ covers the wide range of activities Urwick undertook to promote management. Essentially he saw the need to take the concept of management to the managers and the people, giving large numbers of talks and seminars as a charismatic speaker, many of which were reformulated as articles or pamphlets in his lucid writing. Although his main focus was in Britain, in fact he took the world as his oyster and was happy to give talks wherever he was invited. He was particularly appreciated in North America and became the best‐known foreign expert on management, almost becoming an honorary American and receiving several American awards. He also did a great deal in Australia after he emigrated there in 1961. He kept going in both writing and speaking until well into his eighties.
Keywords: mission for management, charismatic speaker, lucid writer, management awards, international management speaker
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