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Alcohol: No Ordinary CommodityResearch and Public Policy$
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Thomas F. Babor, Raul Caetano, Sally Casswell, Griffith Edwards, Norman Giesbrecht, Kathryn Graham, Joel W. Grube, Linda Hill, Harold Holder, Ross Homel, Michael Livingston, Esa Österberg, Jürgen Rehm, Robin Room, and Ingeborg Rossow

Print publication date: 2010

Print ISBN-13: 9780199551149

Published to Oxford Scholarship Online: May 2010

DOI: 10.1093/acprof:oso/9780199551149.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 18 June 2021

Global structure and strategies of the alcohol industry

Global structure and strategies of the alcohol industry

Chapter:
(p.71) Chapter 5 Global structure and strategies of the alcohol industry
Source:
Alcohol: No Ordinary Commodity
Author(s):

Thomas Babor

Harold Holder

Raul Caetano

Ross Homel

Sally Casswell

Michael Livingston

Griffith Edwards

Esa Österberg

Norman Giesbrecht

Jürgen Rehm

Kathryn Graham

Robin Room

Joel Grube

Ingeborg Rossow

Linda Hill

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199551149.003.005

This chapter focuses on multinational corporations and global markets for alcohol, since this is the most rapidly expanding sector of the alcohol industry and the most politically powerful. However, more than half of the world's alcohol supply still falls outside the scope of the multinational producers, in the hands of ‘informal’ home producers — often of traditional beverages — and local producers of industrialized traditional beverages and ‘international’-style beverages. Those sectors are also briefly discussed, emphasizing relationships and common interests in the sale of alcohol as the alcohol industry consolidates on a global basis.

Keywords:   alcohol industry, alcohol trade, alcohol production, alcohol market, alcohol supply

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