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Alcohol: No Ordinary CommodityResearch and Public Policy$
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Thomas F. Babor, Raul Caetano, Sally Casswell, Griffith Edwards, Norman Giesbrecht, Kathryn Graham, Joel W. Grube, Linda Hill, Harold Holder, Ross Homel, Michael Livingston, Esa Österberg, Jürgen Rehm, Robin Room, and Ingeborg Rossow

Print publication date: 2010

Print ISBN-13: 9780199551149

Published to Oxford Scholarship Online: May 2010

DOI: 10.1093/acprof:oso/9780199551149.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 14 June 2021

Education and persuasion strategies

Education and persuasion strategies

Chapter:
(p.199) Chapter 13 Education and persuasion strategies
Source:
Alcohol: No Ordinary Commodity
Author(s):

Thomas Babor

Harold Holder

Raul Caetano

Ross Homel

Sally Casswell

Michael Livingston

Griffith Edwards

Esa Österberg

Norman Giesbrecht

Jürgen Rehm

Kathryn Graham

Robin Room

Joel Grube

Ingeborg Rossow

Linda Hill

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199551149.003.013

Education and persuasion strategies are among the most popular approaches to the prevention of alcohol-related problems. This chapter examines these strategies in several contexts and settings, including schools, colleges, and communities and the general population. The chapter is organized into three main sections: initiatives involving the media, school-based programmes, and college programmes.

Keywords:   alcohol consumption, prevention programmes, intervention strategies, alcohol-related problems prevention

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