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TobaccoScience, policy and public health$
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Peter Boyle, Nigel Gray, Jack Henningfield, John Seffrin, and Witold Zatonski

Print publication date: 2010

Print ISBN-13: 9780199566655

Published to Oxford Scholarship Online: September 2010

DOI: 10.1093/acprof:oso/9780199566655.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 24 September 2020

Advancing tobacco control by effective evaluation

Advancing tobacco control by effective evaluation

(p.629) Chapter 37 Advancing tobacco control by effective evaluation

Ron Borland

K. Michael Cummings

Oxford University Press

Evaluation of the effectiveness of tobacco control policies at the population level has been limited by inadequate data sources, problems in measurement, and poorly conceptualized evaluation designs borrowed from clinical medicine with insufficient attention to differences in the nature of the interventions. This chapter presents a model for evaluating the evidence for the effects of population-based tobacco control interventions that allows for ongoing improvement and the capacity to build on the accumulated knowledge about intervention effects gathered by others. Much of the material is synthesized from a recent IARC handbook on methods for evaluating tobacco control policies. The chapter also provides some additional discussion of when particular intensities of evaluation are important, both before and after policy implementation, and further consideration of criteria for ranking the quality of evidence.

Keywords:   cigarette smoking, tobacco control policies, tobacco control interventions, policy evaluation

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