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Evaluating Health PromotionPractice and Methods$
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Margaret Thorogood and Yolande Coombes

Print publication date: 2010

Print ISBN-13: 9780199569298

Published to Oxford Scholarship Online: September 2010

DOI: 10.1093/acprof:oso/9780199569298.001.0001

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E-health promotion

E-health promotion

(p.150) Chapter 11 E-health promotion
Evaluating Health Promotion

John Powell

Oxford University Press

E-health is a term that encompasses the use of new information and communication technologies for improving health and health care. Sometimes the scope of e-health is restricted to web-based tools, but with the increasing convergence of networked technologies across multiple platforms, such as mobile telephony or interactive digital television, a broader definition is more helpful to include initiatives which may perhaps use mobile or pervasive technology. This chapter describes the emerging area of e-health promotion, identifies the scope of this field, and discusses the opportunities and challenges that it presents.

Keywords:   e-health promotion, communication technology, health care, public health

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