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Evaluating Health PromotionPractice and Methods$
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Margaret Thorogood and Yolande Coombes

Print publication date: 2010

Print ISBN-13: 9780199569298

Published to Oxford Scholarship Online: September 2010

DOI: 10.1093/acprof:oso/9780199569298.001.0001

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Conclusions: providing appropriate evidence and influencing policy

Conclusions: providing appropriate evidence and influencing policy

(p.206) Chapter 16 Conclusions: providing appropriate evidence and influencing policy
Evaluating Health Promotion

Margaret Thorogood

Yolande Coombes

Oxford University Press

The 21st century has seen health promotion come of age, no longer described as a fuzzy concept, and now with a coherent approach and a clear mandate. As health promotion has achieved maturity so the methods by which health promotion and public health are evaluated have evolved. In contrast to the situation when the last edition of this book was published, there is no longer a debate about the relative value of quantitative and qualitative research methods. Mixed-methods approaches to evaluation are now widely accepted and are constantly being developed and refined. This chapter discusses how and when the two methods should be combined. Reflecting this situation, almost all of the chapters in this book describe the use of some combination of quantitative and qualitative methods. While peace has broken out in the methodology wars with the acceptance of a mixed-methods approach, many tensions remain in health promotion evaluations.

Keywords:   health promotion evaluation, public health, mixed-methods approaches, quantitative research methods, qualitative research methods

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