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Obesity EpidemiologyFrom Aetiology to Public Health$
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David Crawford, Robert W. Jeffery, Kylie Ball, and Johannes Brug

Print publication date: 2010

Print ISBN-13: 9780199571512

Published to Oxford Scholarship Online: January 2011

DOI: 10.1093/acprof:oso/9780199571512.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 28 October 2021

Social marketing approaches to obesity prevention

Social marketing approaches to obesity prevention

(p.380) Chapter 22 Social marketing approaches to obesity prevention
Obesity Epidemiology

Hans C.M. van Trijp

Oxford University Press

This chapter introduces social marketing approach and its possible applications in the field of obesity prevention. Because social marketing approaches to obesity are just beginning to emerge, it draws on the social marketing approaches in the public health literature more generally. It shows that several features of social marketing thinking have already been successfully included in public health planning processes. However, although social marketing shares many features with other related public health planning processes, it is distinguished by the systematic emphasis marketers place on the strategic integration of the elements in marketing's conceptual framework.

Keywords:   obesity prevention, obesity control, social marketing, public health planning, public health intervention

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