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Soft Innovation – Economics, Product Aesthetics, and the Creative Industries - Oxford Scholarship Online
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Soft Innovation: Economics, Product Aesthetics, and the Creative Industries

Paul Stoneman


At its heart this book is about innovation and the innovation process. On the way, it considers culture and the cultural industries, aesthetics, creativity and the creative industries, and a number of other similar areas of study, but the common point of interest is innovation. One main purpose of the book is to argue that there is a type of innovation, here labelled soft innovation, primarily concerned with changes in products (and perhaps processes) of an aesthetic or intellectual nature, that has largely been ignored in the study of innovation prevalent in economics. Examples of innovations ... More

Keywords: aesthetics, creativity, creative industries, design, economics, innovation, technological change, technology policy

Bibliographic Information

Print publication date: 2010 Print ISBN-13: 9780199572489
Published to Oxford Scholarship Online: May 2010 DOI:10.1093/acprof:oso/9780199572489.001.0001


Affiliations are at time of print publication.

Paul Stoneman, author
Professor, Warwick Business School, University of Warwick