Jump to ContentJump to Main Navigation
Soft InnovationEconomics, Product Aesthetics, and the Creative Industries$
Users without a subscription are not able to see the full content.

Paul Stoneman

Print publication date: 2010

Print ISBN-13: 9780199572489

Published to Oxford Scholarship Online: May 2010

DOI: 10.1093/acprof:oso/9780199572489.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 29 October 2020

The Impact of Soft Innovation upon Firm Performance

The Impact of Soft Innovation upon Firm Performance

(p.273) 11 The Impact of Soft Innovation upon Firm Performance
Soft Innovation

Paul Stoneman

Oxford University Press

This chapter is concerned with impacts and policy, and addresses the private returns to investment in soft innovation. It shows that the existing literature on impacts is, not surprisingly, dominated by TPP-based approaches and, although such approaches can and have been applied to soft innovations using soft innovation proxies such as head counts and trademarks, it is argued that such approaches are not ideal. Instead, a number of successful soft innovations are presented as examples which show that soft innovation may stimulate firm performance and increase producer surplus.

Keywords:   examples, productivity, profits, soft innovation

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .