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Soft InnovationEconomics, Product Aesthetics, and the Creative Industries$
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Paul Stoneman

Print publication date: 2010

Print ISBN-13: 9780199572489

Published to Oxford Scholarship Online: May 2010

DOI: 10.1093/acprof:oso/9780199572489.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 28 November 2020

Conclusions and Future Prospects

Conclusions and Future Prospects

(p.328) 13 Conclusions and Future Prospects
Soft Innovation

Paul Stoneman

Oxford University Press

This concluding chapter summarizes, draws implications, and gives indications of fruitful future research directions. Suggested further research encompasses: the dissemination of the idea that soft innovation is important, extensive and capable of economic analysis and merits considerably more attention than has been the case in the past; further data collection relating to soft innovation and its prevalence; and further theoretical analysis of soft innovation, especially the link between models of product differentiation and innovation.

Keywords:   data collection, future research, theoretical analysis

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