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The Market Makers – How Retailers are Reshaping the Global Economy - Oxford Scholarship Online
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The Market Makers: How Retailers are Reshaping the Global Economy

Gary G. Hamilton, Benjamin Senauer, and Misha Petrovic


This book describes and analyzes the transformation that occurred in retailing in the last half of the twentieth century and demonstrates that this transformation has substantially changed the global economy. This transformation is both obvious and largely unrecognized. It is obvious, because the transformation is a part of our everyday lives. In the United States, in 1954, there were only 500 shopping centers across the country, most of which were by today’s standard very small. At the beginning of the twenty-first century, the shopping centers in the USA alone number over 50,000, many of whi ... More

Keywords: retailing, market making, consumer markets, supplier markets, global sourcing, the global economy, economic globalization, contract manufacturing, global suppliers, lean retailing

Bibliographic Information

Print publication date: 2011 Print ISBN-13: 9780199590179
Published to Oxford Scholarship Online: May 2011 DOI:10.1093/acprof:oso/9780199590179.001.0001


Affiliations are at time of print publication.

Gary G. Hamilton, author
Professor of International Studies and Sociology, University of Washington, Seattle
Author Webpage

Benjamin Senauer, author
Professor of Applied Economics, University of Minnesota
Author Webpage

Misha Petrovic, author
Assistant Professor of Sociology, National University of Singapore
Author Webpage

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Gary G. Hamilton and Misha Petrovic

Part One The Market Makers: A General Perspective

Chapter 1 Retailers as Market Makers

Misha Petrovic and Gary G. Hamilton

Part Two Making Consumer Markets

Part Three Making Supplier Markets

Chapter 7 Global Logistics, Global Labor

Edna Bonacich and Gary G. Hamilton

Chapter 8 Making the Global Supply Base

Timothy Sturgeon, John Humphrey, and Gary Gereffi

Part Four Industries and Market Making

Chapter 10 The Global Spread of Modern Food Retailing

Benjamin Senauer and Thomas Reardon

Chapter 11 Market Making in the Personal Computer Industry

Jason Dedrick and Kenneth L. Kraemer

End Matter