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The Responsible Corporation in a Global Economy$
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Colin Crouch and Camilla Maclean

Print publication date: 2011

Print ISBN-13: 9780199592173

Published to Oxford Scholarship Online: January 2012

DOI: 10.1093/acprof:oso/9780199592173.001.0001

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Past, Present, and Future Corporate Responsibility: Achievements and Aspirations

Past, Present, and Future Corporate Responsibility: Achievements and Aspirations

(p.55) 3 Past, Present, and Future Corporate Responsibility: Achievements and Aspirations
The Responsible Corporation in a Global Economy

Alyson Warhurst

Oxford University Press

This chapter describes the evolutionary phases and stages of CSR, as well as sets out the business case for being a responsible corporation in the twenty‐first century. The four ‘phases’ of CSR are presented as a description of the evolutionary phases of the concept's historic development, as well as representing the possible learning stages of a corporation; the current stage in today's global economy is a ‘re‐set’ phase. The responsible corporation engages in CSR because responsible corporate behaviours are the very ones that will promote long‐term owner financial value. In this perspective, government partnership is a means to inform a corporation's long range strategy, to create new markets, to gain a competitive advantage, and to improve organizational effectiveness, which is best achieved within a stakeholder framework.

Keywords:   CSR phases, stakeholder approach, organizational learning, CSR business case

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