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Platform or Personality? – The Role of Party Leaders in Elections - Oxford Scholarship Online
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Platform or Personality?: The Role of Party Leaders in Elections

Amanda Bittner


Campaign organizers and the media appear to agree that voters' perceptions of party leaders have an important impact in elections: considerable effort is made to ensure that leaders look good, speak well, and that they are up in the polls. In contrast, the academic literature is much more divided. Some suggest that leaders play an important role in the vote calculus, while others argue that in comparison to other factors, perceptions of leaders have only a minimal impact. This study incorporates data from thirty-five election studies across seven countries with varying institutional environmen ... More

Keywords: leaders, candidate evaluation, elections, traits, character, competence, partisan stereotype, parties, personality, voters

Bibliographic Information

Print publication date: 2011 Print ISBN-13: 9780199595365
Published to Oxford Scholarship Online: May 2011 DOI:10.1093/acprof:oso/9780199595365.001.0001


Affiliations are at time of print publication.

Amanda Bittner, author
Assistant Professor, Department of Political Science, Memorial University of Newfoundland
Author Webpage