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Platform or Personality?The Role of Party Leaders in Elections$
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Amanda Bittner

Print publication date: 2011

Print ISBN-13: 9780199595365

Published to Oxford Scholarship Online: May 2011

DOI: 10.1093/acprof:oso/9780199595365.001.0001

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What information do we have about how voters perceive party leaders?

What information do we have about how voters perceive party leaders?

(p.10) Chapter Two What information do we have about how voters perceive party leaders?
Platform or Personality?

Amanda Bittner (Contributor Webpage)

Oxford University Press

This chapter canvasses the information that has been collected about voters' perceptions of party leaders across over 100 election studies from nineteen countries. The chapter outlines the survey data collected, pointing to issues related to question formatting, and summarizes the major types of questions that have been asked across countries and over time. Some prominent questions include thermometers, open- and closed-ended questions about traits, as well as retrospective and prospective performance evaluations. Recommendations for moving forward with a comparative analysis of voters' perceptions of leaders' traits are made.

Keywords:   leaders, survey, election studies, question formatting, voters, thermometers, traits, performance

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