Jump to ContentJump to Main Navigation
Aligning for AdvantageCompetitive Strategies for the Political and Social Arenas$
Users without a subscription are not able to see the full content.

Thomas C. Lawton, Jonathan P. Doh, and Tazeeb Rajwani

Print publication date: 2014

Print ISBN-13: 9780199604746

Published to Oxford Scholarship Online: April 2014

DOI: 10.1093/acprof:oso/9780199604746.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 17 October 2021

Aligning with Stakeholders *

Aligning with Stakeholders *

(p.151) 9 Aligning with Stakeholders*
Aligning for Advantage

Thomas C. Lawton

Jonathan P. Doh

Tazeeb Rajwani

Oxford University Press

Chapter 9 broadens the focus to include the range of stakeholders with whom the firm interacts—or is affected by—and the various modes and mechanisms firms use to evaluate those stakeholders. It reviews numerous strands in contemporary research on stakeholder management and then sets out practical techniques—stakeholder mapping and valuation and the sample stakeholder assessment exercise—that can help managers create better alignment with their stakeholders. It argues that external stakeholders can both facilitate and constrain corporate market and nonmarket strategies and the alignment between the two. In some instances, the same stakeholder can have both facilitative and limiting effects on those strategies. A simple inventory and assessment of the relative importance of stakeholders and their current and potential influence on the company is also a useful starting point in calibrating the impact of various stakeholders and developing productive non-adversarial relationships with stakeholders.

Keywords:   stakeholders, stakeholder mapping, stakeholder assessment, non-adversarial relationships

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .