Jump to ContentJump to Main Navigation
The Social NetUnderstanding our online behavior$
Users without a subscription are not able to see the full content.

Yair Amichai-Hamburger

Print publication date: 2013

Print ISBN-13: 9780199639540

Published to Oxford Scholarship Online: May 2013

DOI: 10.1093/acprof:oso/9780199639540.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 27 November 2020

Netified: Social Cognition in Crowds and Clouds

Netified: Social Cognition in Crowds and Clouds

(p.21) Chapter 2 Netified: Social Cognition in Crowds and Clouds
The Social Net

Yoram M. Kalman

Daphne R. Raban

Sheizaf Rafaeli

Oxford University Press

This chapter suggests that social interaction is changing, as increasingly greater portions of human creativity, conversations, and social ties are digitized and mediated by computers. The chapter examines this “netification” process, and discusses its consequences for the online presentation of the self and of the other, and also for groups online. The present effects of the laws that govern information on cognition and social behavior are discussed, and some of the major societal and personal consequences of “netification” on work and leisure, on the private and public, and on space and time are reviewed. The chapter makes recommendations for multifaceted research as well as social cognition considerations in systems design.

Keywords:   social cognition, netification, self-presentation, social information, systems design

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .