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The Social NetUnderstanding our online behavior$
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Yair Amichai-Hamburger

Print publication date: 2013

Print ISBN-13: 9780199639540

Published to Oxford Scholarship Online: May 2013

DOI: 10.1093/acprof:oso/9780199639540.001.0001

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Groups and Computer-Mediated Communication

Groups and Computer-Mediated Communication

(p.165) Chapter 9 Groups and Computer-Mediated Communication
The Social Net

Joseph B. Walther

Oxford University Press

This chapter suggests that the potential advantages of virtual group collaborations among geographically distributed partners, using communication technology, depend on their ability to incorporate and exploit the challenges that technology offers, in order to achieve satisfactory social and instrumental outcomes. The chapter reviews several processes that have traditionally affected groups' functioning, and examines how computer-mediated communication exacerbates or alleviates the issues that groups confront. These issues include impression formation and group development, task-oriented and socioemotional communication and trust. It also includes a discussion of the challenges groups face when seeking to incorporate the unique information that different members contribute to decision-making and problem solving discussions. These issues are examined in traditional group settings as well as in online groups, and their implications for “flashmobs” are considered.

Keywords:   virtual groups, impression formation, group development, task-oriented communication, socioemotional-oriented communication, trust, decision-making discussion

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