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The Social NetUnderstanding our online behavior$
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Yair Amichai-Hamburger

Print publication date: 2013

Print ISBN-13: 9780199639540

Published to Oxford Scholarship Online: May 2013

DOI: 10.1093/acprof:oso/9780199639540.001.0001

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Online Intergroup Contact

Online Intergroup Contact

(p.220) Chapter 12 Online Intergroup Contact
The Social Net

Béatrice S. Hasler

Yair Amichai-Hamburger

Oxford University Press

This chapter examines the literature on intergroup contact as a means of reducing bias among rival groups in conflict. The basis is the Contact Hypothesis, the leading theory in the field, which specifies the conditions for successful intergroup contact in face-to-face settings. The chapter describes how these conditions can be set out in online intergroup meetings, and goes on to discuss moderators and mediators of intergroup contact effects, and explain how these variables operate in online interactions. The chapter demonstrates how the specific characteristics of computer-mediated communication, ranging from disembodied, text-based interaction to (re)embodied, avatar-based interaction, can be used as a strategic tool to enhance intergroup contact. Based on this theoretical framework, the structure and evaluation results of organized online intergroup encounters in conflict regions are considered. The chapter concludes with an agenda for empirical studies on online intergroup contact to guide further research in this area.

Keywords:   intergroup conflict, intergroup contact, Contact Hypothesis, online contact moderators, online contact mediators

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