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AlcoholScience, Policy and Public Health$
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Peter Boyle, Paolo Boffetta, Albert B. Lowenfels, Harry Burns, Otis Brawley, Witold Zatonski, and Jürgen Rehm

Print publication date: 2013

Print ISBN-13: 9780199655786

Published to Oxford Scholarship Online: May 2013

DOI: 10.1093/acprof:oso/9780199655786.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 18 June 2021

Public information and education campaigns

Public information and education campaigns

(p.389) Chapter 47 Public information and education campaigns

Claire Wilkinson

Oxford University Press

Strategies aimed at preventing alcohol-related harms are commonly grouped together on the basis of similar characteristics, or underlying theoretical approaches to reducing harm. This chapter reviews a number of such strategies which are commonly grouped together as public information and education campaigns. It suggests that while these strategies may increase knowledge and awareness of alcohol-related harms, there is not strong evidence that, on their own, they can reduce alcohol use or alcohol-related harms.

Keywords:   alcohol consumption, prevention, alcohol-related harms, public education campaigns

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