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Governance by IndicatorsGlobal Power through Quantification and Rankings$
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Kevin Davis, Angelina Fisher, Benedict Kingsbury, and Sally Engle Merry

Print publication date: 2012

Print ISBN-13: 9780199658244

Published to Oxford Scholarship Online: September 2012

DOI: 10.1093/acprof:oso/9780199658244.001.0001

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Semiotics of Indicators: The Case of Corporate Human Rights Responsibility *

Semiotics of Indicators: The Case of Corporate Human Rights Responsibility *

(p.110) 5 Semiotics of Indicators: The Case of Corporate Human Rights Responsibility*
Governance by Indicators

Ronen Shamir

Dana Weiss

Oxford University Press

This chapter explores actor-network theory — also called material semiotics — in the context of ‘corporate human-rights responsibility.’ It studies the symbolic representation of indicators within diagrams, maps, and even social-branding labels, and argues that indicators have a tendency to create secondary and even third-tiered indicators. It then analyses the ‘corporate human-rights responsibility’ as a social performance that is performed through regions and networks, which are two interacting social modalities.

Keywords:   actor-network theory, material semiotics, corporate human-rights responsibility, symbolic representation, social modalities, social performance

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