Jump to ContentJump to Main Navigation
Voters on the Move or on the Run?$
Users without a subscription are not able to see the full content.

Bernhard Weßels, Hans Rattinger, Sigrid Roßteutscher, and Rüdiger Schmitt-Beck

Print publication date: 2014

Print ISBN-13: 9780199662630

Published to Oxford Scholarship Online: June 2014

DOI: 10.1093/acprof:oso/9780199662630.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 19 January 2022

Does Personal Campaigning Make a Difference?

Does Personal Campaigning Make a Difference?

(p.139) 7 Does Personal Campaigning Make a Difference?
Voters on the Move or on the Run?

Heiko Giebler

Bernhard Weßels

Andreas M. Wüst

Oxford University Press

Local campaigning of candidates during federal elections has become an increasingly important topic in electoral research—not just in majoritarian electoral systems. This chapter delivers a detailed analysis of the effects of such campaigns in the context of the mixed electoral system applied in the 2009 Bundestag election in Germany. Based on three analytical steps—explaining constituency results, validating citizens’ awareness of candidates’ campaign efforts, and incorporating the evaluations of candidates’ efforts by citizens into an individual level vote choice model—we can show that local campaigns indeed matter. Nevertheless, our analysis shows that party-related factors also play an important role and that candidates’ have to choose their campaigns strategies wisely depending on the context and on those voters they want or have to address. Personalized local campaigning does not come without costs and has to be used strategically to increase to probability of electoral success.

Keywords:   Local campaigning, personalization of politics, mixed electoral systems, Germany, Bundestag election 2009

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .