Jump to ContentJump to Main Navigation
Portrait of a PartyThe Conservative Party in Britain 1918-1945$
Users without a subscription are not able to see the full content.

Stuart Ball

Print publication date: 2013

Print ISBN-13: 9780199667987

Published to Oxford Scholarship Online: May 2013

DOI: 10.1093/acprof:oso/9780199667987.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 05 March 2021

The Public

The Public

Appeal and Support

(p.82) 2 The Public
Portrait of a Party

Stuart Ball

Oxford University Press

This chapter assesses the nature of the Conservative Party's appeal, and the language and methods by which this was communicated to the public. This includes the image projected by the party, the role of the press and media, political campaigning, and the use of propaganda. The second part of the chapter explores the patterns of Conservative electoral support, through a unique linkage of the constituency electoral results with economic and social data derived from the occupation tables of the 1931 census. It constructs an economic and social profile of the Conservative vote, and explores aspects such as plural voting, the middle class vote, support from women, the working class vote, and looks in detail at the results of the general elections from 1918 to 1945.

Keywords:   general elections, social support, political campaigning, press, propaganda, middle class, working class, women voters

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .