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Placebo TalksModern perspectives on placebos in society$
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Amir Raz and Cory Harris

Print publication date: 2015

Print ISBN-13: 9780199680702

Published to Oxford Scholarship Online: March 2016

DOI: 10.1093/acprof:oso/9780199680702.001.0001

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Placebos as social constructs to elucidate human behavior

Placebos as social constructs to elucidate human behavior

(p.263) Chapter 15 Placebos as social constructs to elucidate human behavior
Placebo Talks

Amir Raz

Oxford University Press

This chapter highlights how this book integrates perspectives from medicine and social science to glimpse the many future directions of placebos. It discusses how the chapters build on a broad yet cohesive body of evidence to examine placebos not only in clinical practice and research but also in education, government, industry, media, culture, and contemporary life. The chapter reiterates the scope of the book—from clinical trials and drug regulations, sub-therapeutic doses and psychiatry, ethics and deception, trust and the doctor–patient relationship, and medical training; to social, cultural, and ethnographic perspectives on the evidence and origins of placebo effects; to food and diet, memories, sex, and politics. The chapter suggests that the book promotes placebos as a promising therapeutic tool, a bourgeoning field of study, and a rich framework for interdisciplinary investigation. The chapter outlines all those who stand to benefit from such a compilation.

Keywords:   placebos, placebo effects, human behavior, social constructs, future directions

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