Jump to ContentJump to Main Navigation
Placebo TalksModern perspectives on placebos in society$
Users without a subscription are not able to see the full content.

Amir Raz and Cory Harris

Print publication date: 2015

Print ISBN-13: 9780199680702

Published to Oxford Scholarship Online: March 2016

DOI: 10.1093/acprof:oso/9780199680702.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 25 November 2020

Pills in a pretty box: social sources of the placebo effect

Pills in a pretty box: social sources of the placebo effect

(p.144) Chapter 9 Pills in a pretty box: social sources of the placebo effect
Placebo Talks

Stewart Justman

Oxford University Press

The placebo effect cannot be reduced to the expectation of a patient in a social vacuum like those engineered in many studies where placebos serve either as controls or as the focus of research. It is a social phenomenon with a life of its own, just as a kind of social movement served as the carrier of the mysterious energy known as Mesmerism—the object of the first scientific investigation of the placebo effect. Mesmerism drew followers as if socially magnetic. The same is true of a kindred but more transient medical fashion in late eighteenth-century England, and indeed some medical fashions today, notably including the antidepressant vogue. While the social dimension of the placebo effect has largely escaped the attention of the medical literature, by no means has it gone unnoticed in the literature of the imagination.

Keywords:   placebo effect, Antidepressant, medical literature, Mesmerism, social phenomenon

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .