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New Frontiers in Open Innovation$
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Henry Chesbrough, Wim Vanhaverbeke, and Joel West

Print publication date: 2014

Print ISBN-13: 9780199682461

Published to Oxford Scholarship Online: December 2014

DOI: 10.1093/acprof:oso/9780199682461.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 19 January 2022

Getting Help From Innomediaries

Getting Help From Innomediaries

What Can Innovators do to Increase Value in External Knowledge Searches?

(p.242) 13 Getting Help From Innomediaries
New Frontiers in Open Innovation

Nadine Roijakkers

Andy Zynga

Caroline Bishop

Oxford University Press

Several articles have recently arisen on the intermediated open innovation (OI) services offered by innomediaries such as Ninesigma, IXC, InnoCentive, Yet2com, and others and the value that innovating companies can potentially derive from using these intermediated services in each of the phases of their external knowledge searching, i.e., orientation, exploration, selection, and engagement. It turns out, however, that some innovating companies are benefitting more from using intermediated services than others. These differences in the value derived from interacting with innomediaries can partly be linked to the actions innovating companies take internally to add to their potential to generate value. The purpose of this chapter is to identify what innovating companies can do to increase value when they engage with innomediaries in external knowledge searches and thus increase the likelihood of signing beneficial agreements with solution providers.

Keywords:   intermediated OI services, innomediaries, success, value maximization, external knowledge searching

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