The business of leadership: Cross-sector interplays
The business of leadership: Cross-sector interplays
This chapter considers the influence of neoliberal precepts and business culture upon the politics of leadership. It plots the significance attached to what is widely regarded as a business-centred cult of professionalized leadership in which leadership courses, journals, foundations, and analyses have become commonplace. The study proceeds to examine the effects of business models and techniques on the outlooks and operations of political leaders—especially in the areas of political marketing, message promotion, audience targeting, consumer confidence, and market analytics. The chapter highlights the extent to which business precepts and vocabularies have entered into the language of political exchange and government management; and how an emergent sociology of leadership interplay has cultivated deepening cross-sector synergies between the economic and political worlds.
Keywords: neoliberalism, business-centred cult, professionalized leadership, political marketing, business vocabularies, language, sociology of leadership, cross-sector synergies
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