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The Value of RiskSwiss Re and the History of Reinsurance$
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Harold James, Peter Borscheid, David Gugerli, and Tobias Straumann

Print publication date: 2013

Print ISBN-13: 9780199689804

Published to Oxford Scholarship Online: April 2014

DOI: 10.1093/acprof:oso/9780199689804.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use.date: 18 May 2022

Growth and Cultural Change

Growth and Cultural Change

(p.318) Chapter 19 Growth and Cultural Change
The Value of Risk

Harold James

Peter Borscheid

David Gugerli

Tobias Straumann

Oxford University Press

Whilst reinsurance premiums grew rapidly after the war, claims also accelerated and reinsurers increasingly came under pressure to increase investment returns to support weakening technical results, especially in motor insurance. Asset management significantly increased in importance. Swiss Re's management was for a long time at a loss how to react and adapt their business model or organizational structure. Under the new general manager Max Eisenring, entrepreneurial strategies concentrated on expanding business geographically, and from the 1950s onwards representative offices were opened in politically stable Commonwealth countries. But the share of new clients remained too small to rebalance earnings. Swiss Re diversified into direct insurance and insurance technical service companies. The liability crisis in the US and difficulties in managing the diversified group eventually resulted in an internal crisis.

Keywords:   post-war economy, asset management, technical results, liability crisis, organizational structures

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