Institutional rhetoric between research and policy making
Institutional rhetoric between research and policy making
Chapter 2 reviews the rhetorical approaches that have been used in the study of the technology and innovation policy language and paradigms. Specifically, it analyses the nature of the policy buzzwords that have been developed interactively in research and policymaking. The concepts that have been used to make sense of these buzzwords, such as boundary concept, social representation, economic imaginary, transdiscursive term, and diagnosis of the age (Zeitdiagnose) are discussed. The key role of the OECD as a central transnational institutional link between innovation research and policymaking is examined. The rhetorical features of the major OECD documents on National Innovation System are analysed. They include anonymity, absence of alternative views and self-referentiality.
Keywords: policy paradigms, OECD, boundary concept, economic imagery, transdiscursive term, buzzwords, Zeitdiagnose
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