Jump to ContentJump to Main Navigation
Oxford Studies in Normative Ethics, Volume 1$
Users without a subscription are not able to see the full content.

Mark Timmons

Print publication date: 2011

Print ISBN-13: 9780199693269

Published to Oxford Scholarship Online: January 2012

DOI: 10.1093/acprof:oso/9780199693269.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 17 June 2021

Normative ethics, conversion, and pictures as tools of moral persuasion

Normative ethics, conversion, and pictures as tools of moral persuasion

(p.268) 11 Normative ethics, conversion, and pictures as tools of moral persuasion
Oxford Studies in Normative Ethics, Volume 1

Sarah McGrath

Oxford University Press

In attempting to influence the moral views of others, activists sometimes employ pictures as tools of moral persuasion. In such cases, a viewer is confronted with an actual instance of the practice whose morality is at issue and invited to draw a general moral conclusion in response. This paper explores some of the philosophical issues that arise in connection with the use of pictures as tools of moral persuasion, with special attention to the roles of acquaintance and conversion in the moral domain. Against concerns that relying on pictures will tend to bias or distort one’s moral judgment, the paper offers a qualified defense of the use of pictures. It then considers some implications for (i) the characterization of wide reflective equilibrium, (ii) the concept of a moral expert, and (iii) our attitudes towards our moral convictions.

Keywords:   pictures, moral persuasion, acquaintance, conversion, bias, reflective equilibrium, moral expert, moral epistemology, moral knowledge

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .