Jump to ContentJump to Main Navigation
The Economics of Beer$
Users without a subscription are not able to see the full content.

Johan F.M. Swinnen

Print publication date: 2011

Print ISBN-13: 9780199693801

Published to Oxford Scholarship Online: January 2012

DOI: 10.1093/acprof:oso/9780199693801.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 07 May 2021

How the East was Won: The Foreign Takeover of the Eastern European Brewing Industry

How the East was Won: The Foreign Takeover of the Eastern European Brewing Industry

(p.247) 14 How the East was Won: The Foreign Takeover of the Eastern European Brewing Industry
The Economics of Beer

Johan F. M. Swinnen

Kristine Van Herck

Oxford University Press

The beer market, like all markets in the former communist countries, has been strongly affected by the economic reforms in the beginning of the 1990s. This caused a substantial decline in the production of barley, malt, and beer. However, the brewery sector soon attracted much interest from foreign investors, which faced a problem sourcing sufficient high quality malt in order to produce high quality beer. Therefore, they reintroduced vertical coordination in the supply chain to obtain malt and barley that consistently met their quality requirements. Later, when incomes and economic conditions improved, vertical coordination became less important. This chapter describes and analyzes this dramatic restructuring of the beer industry and changes in the industrial organization of its supply chain over the past two decades, documented by comparative data and detailed case study evidence from the Slovakian beer and malting industry.

Keywords:   beer, Eastern Europe, Slovakia, consumption, production, industrial organization, supply chain

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .