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The Economics of Beer$
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Johan F.M. Swinnen

Print publication date: 2011

Print ISBN-13: 9780199693801

Published to Oxford Scholarship Online: January 2012

DOI: 10.1093/acprof:oso/9780199693801.001.0001

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Recent Economic Developments in the Import and Craft Segments of the US Brewing Industry

Recent Economic Developments in the Import and Craft Segments of the US Brewing Industry

Chapter:
(p.141) 8 Recent Economic Developments in the Import and Craft Segments of the US Brewing Industry
Source:
The Economics of Beer
Author(s):

Carol Horton Tremblay

Victor J. Tremblay

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199693801.003.0008

This chapter explores recent economic trends in the import and craft sectors of the U.S. beer market. In 1970, beer sales of imports and crafts (microbrewers, brewpubs, and regional craft brewers) made up only 1% of U.S. beer sales, compared to 17% today. The reasons for this impressive gain are investigated. The data documented in this study include trends in market share; profit-to-sales ratios for the largest craft brewers; imports, exports, and import share by leading brands; advertising for leading brands; and demographic characteristics of beer consumers. Income and the demand for variety, novelty, and prestige appear to be important drivers of the increasing popularity of import and craft beers in the U.S.

Keywords:   brewing industry, beer imports, craft beer, microbrewery, profit-to-sales ratios

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