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The Economics of Beer - Oxford Scholarship Online
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The Economics of Beer

Johan F.M. Swinnen


Beer was the drink of choice in many ancient societies and throughout the past centuries in large parts of the world. Right now, it is globally by far the most important alcoholic drink, in volume and value terms. The largest brewing companies have developed into global multinationals. The beer market is characterized by strong growth in emerging economies, by a substantial decline of (per capita) beer consumption in traditional markets, and a shift to new products. There has been a strong interaction between governments (politics) and markets (economics) in the beer industry. For centuries, t ... More

Keywords: beer, economics, history, regulation, taxation, consumption, industrial organization, competition policy, investment, regional beer markets

Bibliographic Information

Print publication date: 2011 Print ISBN-13: 9780199693801
Published to Oxford Scholarship Online: January 2012 DOI:10.1093/acprof:oso/9780199693801.001.0001


Affiliations are at time of print publication.

Johan F.M. Swinnen, editor
Professor of Economics and Director of LICOS Centre for Institutions and Economic Performance at the University of Leuven (KUL)

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Part I History

1 A Brief Economic History of Beer

Eline Poelmans and Johan F. M. Swinnen

5 Belgian Beers: Where History Meets Globalization

Damiaan Persyn, Johan F. M. Swinnen, and Stijn Vanormelingen1

Part II Consumption

9 Culture and Beer Preferences

Jill J. McCluskey and Sanatan Shreay

Part III Industrial Organization

11 Developments in US Merger Policy: The Beer Industry as Lens1

Kenneth G. Elzinga and Anthony W. Swisher

Part IV The New Beer Markets

15 Beer Battles in China: The Struggle over the World's Largest Beer Market

Junfei Bai, Jikun Huang, Scott Rozelle, and Matt Boswell

17 Opening the Beer Gates: How Liberalization Caused Growth in India's Beer Market

Abhimanyu Arora, Anjor Bhaskar, Bart Minten, and Anneleen Vandeplas

Part V Conclusion

18 Beeronomics: The Economics of Beer and Brewing

Johan F. M. Swinnen and Thijs Vandemoortele

End Matter