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Presidential Campaigning in the Internet Age - Oxford Scholarship Online
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Presidential Campaigning in the Internet Age

Jennifer Stromer-Galley


With Barack Obama’s electoral victories, scholars and political watchers have marveled at the ways campaigns are using digital communication technologies (DCTs) in their strategy toolkit in the United States. Yet since 1996 presidential campaigns have been experimenting with ways to use DCTs to their advantage. This book tells the stories of the practices of campaigning with DCTs between 1996 and 2012, looking at winners and also-rans. The stories provide rich details of the variety of factors that contribute to the success or failure of candidates, including (but not only) digital media. The ... More

Keywords: presidential campaigns, digital politics, political communication, Internet, interactivity, social media, politics, two-step flow, digital affordances

Bibliographic Information

Print publication date: 2014 Print ISBN-13: 9780199731930
Published to Oxford Scholarship Online: April 2014 DOI:10.1093/acprof:oso/9780199731930.001.0001


Affiliations are at time of print publication.

Jennifer Stromer-Galley, author
School of Information Studies at Syracuse University