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Beyond the CongregationThe World of Christian Nonprofits$
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Christopher P. Scheitle

Print publication date: 2010

Print ISBN-13: 9780199733521

Published to Oxford Scholarship Online: September 2010

DOI: 10.1093/acprof:oso/9780199733521.001.0001

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Competition and Collaboration

Competition and Collaboration

The Market Dynamics of Church and Parachurch

(p.33) 3 Competition and Collaboration
Beyond the Congregation

Christopher P. Scheitle (Contributor Webpage)

Oxford University Press

This chapter begins by noting that many religious leaders have expressed ambivalence about Christian nonprofits. Concerns about theological legitimacy, denominational boundaries, and competition for money are all commonly raised. The relationship between congregations, denominations, and Christian nonprofits is examined from a sociological perspective. It is argued that much of the ambivalence results from the activity and audience niches of “church” and parachurch organizations. Parachurch organizations typically specialize in their activities and generalize in their audience, while “church” organizations do just the opposite.

Keywords:   niches, religious leaders, church, parachurch, congregations, denominations, market dynamics, competition, specialize, generalize

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