Jump to ContentJump to Main Navigation
Associative Learning and Conditioning TheoryHuman and Non-Human Applications$
Users without a subscription are not able to see the full content.

Todd R. Schachtman and Steve S. Reilly

Print publication date: 2011

Print ISBN-13: 9780199735969

Published to Oxford Scholarship Online: May 2011

DOI: 10.1093/acprof:oso/9780199735969.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 03 August 2020

Evaluative Conditioning

Evaluative Conditioning

A Review of Functional Knowledge and Mental Process Theories

Chapter:
(p.399) Chapter 18 Evaluative Conditioning
Source:
Associative Learning and Conditioning Theory
Author(s):

Jan De Houwer

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199735969.003.0130

Pavlovian conditioning can be defined as a change in behavior that is due to the pairing of stimuli. Evaluative conditioning is a subclass of Pavlovian conditioning effects in that it refers to the effect of stimulus pairings on liking. As is the case with other instances of Pavlovian conditioning, two questions can be asked about evaluative conditioning: (1) What elements in the environment moderate the effect of stimulus pairings on liking? (2) Which mental processes mediate the effect of stimulus pairings on liking? This chapter presents a brief overview of the literature pertaining to these two questions.

Keywords:   evaluative conditioning, evaluative learning, Pavlovian conditioning, associative learning, attitudes

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .