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HeuristicsThe Foundations of Adaptive Behavior$
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Gerd Gigerenzer, Ralph Hertwig, and Thorsten Pachur

Print publication date: 2011

Print ISBN-13: 9780199744282

Published to Oxford Scholarship Online: May 2011

DOI: 10.1093/acprof:oso/9780199744282.001.0001

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The Recognition Heuristic in Memory-Based Inference: Is Recognition a Non-compensatory Cue?

The Recognition Heuristic in Memory-Based Inference: Is Recognition a Non-compensatory Cue?

(p.503) Chapter 24 The Recognition Heuristic in Memory-Based Inference: Is Recognition a Non-compensatory Cue?

Thorsten Pachur (Contributor Webpage)

Arndt Bröder

Julian N. Marewski

Oxford University Press

The recognition heuristic makes the strong claim that probabilistic inferences in which a recognized object is compared to an unrecognized one are made solely on the basis of whether the objects are recognized or not, ignoring all other available cues. This claim has been seriously challenged by a number of studies that have shown a clear effect of additional cue knowledge. In most of these studies, either recognition knowledge was acquired during the experiment, and/or additional cues were provided to participants. However, the recognition heuristic is more likely to be a tool for exploiting natural (rather than induced) recognition when inferences have to be made from memory. in this chapter's study on natural recognition and inferences from memory, around 85% of the inferences followed recognition information even when participants had learned three cues that contradicted recognition and when some of the contradictory cues were deemed more valid than recognition. Nevertheless, there were strong individual differences in the use of recognition. Whereas about half of the participants chose the recognized object regardless of the number of conflicting cues—suggestive of the hypothesized noncompensatory processing of recognition—the remaining participants were influenced by the additional knowledge. In addition, we found that the use of recognition for an inference may be affected by whether additional cue knowledge has been learned outside or within the experimental setting.

Keywords:   recognition heuristic, decision making, noncompensatory strategies, memory

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