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Exposing the Magic of DesignA Practitioner’s Guide to the Methods and Theory of Synthesis$
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Jon Kolko

Print publication date: 2010

Print ISBN-13: 9780199744336

Published to Oxford Scholarship Online: May 2011

DOI: 10.1093/acprof:oso/9780199744336.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 06 December 2021

A Theory of Synthesis

A Theory of Synthesis

(p.3) Chapter 1 A Theory of Synthesis
Exposing the Magic of Design

Jon Kolko

Oxford University Press

This chapter describes the types of problem solving used in addressing design problems. The nature of well-structured problems are explored, and are compared to ill-defined problems. The role of intuition and judgement is described, and the role of designing “from an informed hunch” is explored.

Keywords:   problem solving, Herb Simon, design intuition, judging

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