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Exposing the Magic of Design – A Practitioner’s Guide to the Methods and Theory of Synthesis - Oxford Scholarship Online
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Exposing the Magic of Design: A Practitioner’s Guide to the Methods and Theory of Synthesis

Jon Kolko


As the world deals with increasing complexity—in issues of sustainability, finance, culture, and technology—business and governments are searching for a form of problem solving that can deal with the unprecedented levels of ambiguity and chaos. Traditional "linear thinking" has been disparaged by the popular media as being inadequate for dealing with the global economic crisis. Standard forms of marketing and product development have been rejected by businesses who need to find a way to stay competitive in a global economy. Yet little has been offered as an alternative. It is not enough to dem ... More

Keywords: synthesis, design, translation, insights, sensemaking

Bibliographic Information

Print publication date: 2010 Print ISBN-13: 9780199744336
Published to Oxford Scholarship Online: May 2011 DOI:10.1093/acprof:oso/9780199744336.001.0001


Affiliations are at time of print publication.

Jon Kolko, author