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Cross-Cultural Technology Design – Creating Culture-Sensitive Technology for Local Users - Oxford Scholarship Online
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Cross-Cultural Technology Design: Creating Culture-Sensitive Technology for Local Users

Huatong Sun


A demanding challenge in cross-cultural design is how to make a usable technology meaningful to local users. This book examines the disconnect of action and meaning in cross-cultural design and presents an innovative framework “Culturally Localized User Experience (CLUE)” to tackle the problem. Drawing from three strands of practice theories—activity theory, British cultural studies, and rhetorical genre theory, the CLUE approach regards local culture as the dynamic nexus of contextual interactions and integrates action and meaning through a dialogical, cyclical design process in order to desi ... More

Keywords: cross-cultural design, culturally sensitive design, culturally localized user experience, user experience, localization, technology design, affordance, mobile messaging, participatory culture, user localization, activity theory, cultural studies, genre theory, dialogicality

Bibliographic Information

Print publication date: 2012 Print ISBN-13: 9780199744763
Published to Oxford Scholarship Online: May 2012 DOI:10.1093/acprof:oso/9780199744763.001.0001


Affiliations are at time of print publication.

Huatong Sun, author
University of Washington Tacoma